Parents and caregivers confronted with the choice of more than 30 leading diaper brands in the U.S. may find themselves confused about which one is the best for their babies and toddlers. With diaper costs from birth to potty training hovering around $2000 per child, this represents one of the biggest baby expenses for which parents find very little guidance. So TTPM put together a Parent panel to compare leading disposable diaper brands and their Results!
Leading product review site TTPM® set out to make that process a little easier for consumers this spring as they fielded their first-ever TTPM Diaper Challenge. A panel of parents put 10 of the most popular brands head-to- head (or bum-to- bum) in a 30-day challenge to see which was best for their kids. More than 5,000 diapers were used over the course of a month. TTPM provided the diapers to the participants who rated the diapers on absorbency, odor control, fit/flexibility, comfort and overall quality, without respect to the price of diapers.
Huggies Snugglers were the undisputed overall winner, capturing the top spot in four of the five categories tested.
All diapers were rated by real families on a scale of 1-to- 5 in each performance category . Brands sampled were: Bambo Nature, Babies “R” Us, Earth’s Best, Huggies Little Snugglers, Kirkland, Luvs, Pampers Cruisers, Parent’s Choice (Walmart), Seventh Generation, Up & Up (Target).
“Parents research virtually every purchase they make for their children. That’s why they come to TTPM,” says Jim Silver CEO/Editor-in- Chief. “We realized that consumers are looking for direct comparisons among products, but there was no current comparison of diapers done with real families, so we married our expertise with product reviews to the practical experience of families to help consumers find the information they were lacking.”
The best overall performance with a 4.3 was from Huggies Little Snugglers that received high marks on absorbency (4.8), odor (4.3), fit/flexibility (3.8), and comfort (4.8). In fit/flexibility category, Kirkland, Costco’s brand, was rated highest at 4.6. At $0.37 each, Huggies fell between the least expensive and most expensive diaper brand. One reviewer said, “I have actually purchased these and have used them since the challenge.” Another commented, “We really like these diapers and actuallyswitched to them. The stripe indicator and overall quality were big selling points for us.”
BEST IN CATEGORIES
Absorbency: Huggies Little Snugglers, Seventh Generation (4.6), Kirkland(4.2)
Fit/Flexibility: Kirkland/Costco (4.6), Seventh Generation & Target’s Up & Uptied at 4.2
Odor: Huggies Little Snugglers (4.3), Up & Up (4.2), Seventh Generation (4.0)
Comfort: Huggies Little Snugglers (4.8), Up & Up (4.5), Kirkland (4.2)
Quality: Huggies Little Snugglers (4.5), Up & Up (4.2), Kirkland (4.2)
A LOOK AT ECO- FRIENDLY
Although a selection of reviewers commented that eco-friendly was not an
important criterion, eco-brand Seventh Generation was among the top three in
absorbency, fit/flexibility and odor. The other two brands TTPM included in the
comparative review were Bambo Nature and Earth’s Best.
To see a detailed comparison of all participating brands, as well as responses of panelists to the individual diapers, visit ttpm.com/diaper-challenge.
Comments & Reviews
Jo-Ann Brightman says
I found the results to be very interesting/ I like Huggies , but id not realize how high they ranked in comparison to other diapers.
What great information to know. Thank you for sharing!
There are so many diaper brands out there it is nice to see ratings and price comparisons. As a grandparent, it is difficult to know what to buy when the kids are here visiting so this is very helpful.