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Tortle Goes To Target! Help fight Flat Head Syndrome in Babies

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Tortle, the lightweight knit beanie that helps prevent and treat Flathead Syndrome, announced today that Tortle will now be available on Target.com beginning January 1, 2014.

 Target.com will carry three Tortle designs; Blue Elephant, Pink Flowers and Solid White.  The Tortle beanies are available in medium and large sizes at a suggested retail price of $19.99.

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 Developed by Dr. Jane Scott, a Board Certified Pediatrician and Neonatologist, the Tortle beanie is an FDA-cleared patented Class 1 medical device that promotes proper head and neck movement which is essential for appropriate development.  Tortle helps prevent and treat early stages of flat head syndrome: plagiocephaly (the flattening of the baby’s skull) & torticollis (unbalanced neck muscles). Tortle works by gently deflecting a baby’s head from side to side when they are sitting or lying on the back of their head.  The American Academy of Pediatrics recommends regular head repositioning of babies younger than six months.

 “Every baby is at risk of developing Flat Head Syndrome with one out of two babies being diagnosed with the Syndrome,” said Dr. Jane Scott.  “Through Target.com we will have an opportunity to further increase awareness of Flat Head Syndrome and the ease in which it can be prevented or treated.”

The incidence of Plagiocephaly and Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the U.S. alone.  This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be).  If left untreated, there can be long-standing problems.  Treatment is frequently expensive and can be somewhat uncomfortable for a baby.  Plagiocephaly and Torticollis are almost 100% preventable with repositioning and Tortle makes this safe and easy.  It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

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Dr. Scott, whose specialty is Pediatrics and Neonatology, is recognized as an expert in the areas of Plagiocephaly and Torticollis.  In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flathead Syndrome.  Dr. Jane’s mission is to prevent Flathead Syndrome-an epidemic affecting the babies across the world. Please visit tortle.com for more information.

 

Follow Tortle and Dr. Scott on Facebook at facebook.com/TortlebyDr.Jane;

Twitter: TortlebyDrJane

Pinterest: pinterest.com/tortlebydrjane

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61 Comments

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    March 14, 2014 at 9:49 am
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    March 1, 2014 at 6:12 pm
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  • Reply Julian

    This is ridiculous. And this quote pretty much sums up why:

    “Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the U.S. alone. This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be). If left untreated, there can be long-standing problems.”

    The ‘safest place for an infant to be’ is not laying on their back in some container. It is in their parent’s arms. Want to prevent this condition? HOLD YOUR BABIES. For the first 6 months of their lives a baby’s natural habitat is their mother’s chest. Not a swing, not a crib, not a car seat, not a bouncy chair. In arms. Where they naturally reposition themselves switching sides to nurse and not putting any pressure whatsoever on the back of their heads. Where all of their needs can be met for them to develop normally.

    Instead of spending more money on more gadgets to fix a problem caused by your other gadgets just trust that YOU are what your baby needs. Not some stupid hat.

    January 28, 2014 at 3:56 am
    • Reply ConservaMom

      Although I completely agree with holding your infants is crucial (I am a big proponent of baby wearing) However, I think sadly we are living in times where people don’t have the option to stay home and carry their babies all the time, many are forced to work and send their little ones to day care, or what not. Everyone is doing the best the can to be a good parent. I don’t think this product is ridiculous at all and for many this is something that may help tremendously but hey to each their own 🙂

      January 29, 2014 at 10:03 pm
  • Reply DENISE SMITH

    my kids had tortle i use them all the time. i love them they are so cute

    January 27, 2014 at 9:10 am
  • Reply Julie Wood

    I never knew about Flat Head syndrome and if there is a hat that can help make sure the babies head develops properly than I am all for it. I think that it is so awesome that this product will be available to customers at Target.

    January 26, 2014 at 11:45 am
  • Reply crystal cohen

    This such a good idea

    January 21, 2014 at 3:49 pm
  • Reply LostLenore

    I’d never heard of Flat Head Syndrome, but this seems like a good fix. Of course picking the baby up more often to give it some love might help too. I wonder if the reason this is on the rise is because too many parents don’t have enough time with their kids or, sadder still, just don’t care enough to interact with them.

    January 21, 2014 at 12:16 pm
  • Reply Elicia P

    I once dated a guy that had bad flat head syndrome. I really worried with my son but glad to see something like this.

    January 21, 2014 at 1:06 am
  • Reply Christina Strapp

    I have heard of this being a problem in babies. Thankfully I didn’t have any problems with my daughter.

    January 20, 2014 at 11:07 pm
  • Reply Germaine Harrison

    Very good idea for babies.

    January 20, 2014 at 10:49 pm
  • Reply Samantha Yoder

    I read the article and watched the video and went to the website and I still don’t think I get how the hat is supposed to work. How exactly does the hat go about “gently deflecting a baby’s head from side to side when they are sitting or lying on the back of their head”?

    January 20, 2014 at 8:55 pm
    • Reply Conservamom

      It has that little ridge that keeps them from lying on that spot. )

      January 20, 2014 at 10:41 pm
  • Reply Nessa

    Wow, as a FTM carrying twins this is very interesting and great info on a product I have never heard of! I need to tell my neighbor about this and keep this in mind for when the twins arrive! Thanks for posting this. I love reading about baby products that are there to help make a difference without taking medical extremes.

    January 20, 2014 at 8:28 pm
  • Reply Margot C

    I don’t mean to be rude, but my pediatrician said that minor variations in a baby’s skull were normal and resolved themselves. I’ve seen dozens of babies with flat backs to their heads when very tiny and not ever heard of anyone seeking or requiring treatment for this; not ever.

    January 20, 2014 at 1:52 pm
    • Reply Traci C.

      Minor variations are normal, but unfortunately this is a real thing. Count yourself lucky to not know anyone with more than minor variations requiring treatment for this. (its called plagiocephaly btw, you can google pictures) My son had a flat head on one side in the back, it pushed one side of his skull and ear forward. If we left it untreated he would have had jaw alignment problems as an adult, not to mention a horrible time finding glasses/sunglasses that would fit his ears. Also it wasn’t because we didn’t pick him up as a baby. He had horrible acid reflux and could only sleep tilted to his left side, which is the side of the skull that ended up being pushed forward. We had to seek treatment and he wore a Doc-Band (helmet) for several months. It was really expensive but thankfully we had insurance. And thankfully it worked! I would totally use this product for our next child to keep him/her from having to go through the same thing though.

      March 1, 2014 at 11:19 am
  • Reply Jessica K

    This is a very interesting product and would have been very helpful with my son. It’s good to know it’s out there for any of my future babies.

    January 20, 2014 at 12:55 pm
  • Reply Emily L

    I’ve seen the issues come up more and more, but I didn’t realize there was a beanie that could help/treat it! And having something at such a large retailer such as Target could be so beneficial to so many out there!

    January 20, 2014 at 10:53 am
  • Reply Elizabeth D.

    I never even knew that was an issue, very interesting.

    January 20, 2014 at 10:44 am
  • Reply Shelby

    This is such a cool concept. I never even knew flat head syndrome was a big issue.

    January 20, 2014 at 10:31 am
  • Reply Stephanie Terry

    I have a Tortle, and we loved using it! I think it’s such a wonderful product for babies!!!!

    January 20, 2014 at 9:48 am
  • Reply Jennifer Hatfield

    I think that this is an amazing idea. Imagine all of the little babies out there that could avoid those uncomfortable, and not to mention costly correction helmets, for just a mere $20! I am very fortunate to not have had any of my 4 children with flat spots, but I probably would have purchased one of these for them just in case 🙂

    January 20, 2014 at 8:24 am
  • Reply Alicia Lopez

    I agree one other mother. I wish this was available back when my kids were little. How do you stop the baby from yanking the thing off his/her head though?? hmm.. but I love the idea.

    January 20, 2014 at 12:58 am
  • Reply doralis

    so happy to hear this is coming out!! i could have used this with my baby boy.
    i use to use an old hispanic remedy i was told about which is very similar (a pantyhose)

    January 20, 2014 at 12:50 am
  • Reply Allan

    I could have used that with my oldest.

    January 19, 2014 at 11:45 pm
  • Reply Heather C.

    I wish they’d had this when my son was younger! With twins, torticollis (and therefore plagio) is pretty common. We had a helmet for six months. Hopefully things like this can prevent this difficult experience for many babies!

    January 19, 2014 at 11:20 pm
  • Reply Michelle Lee

    This is an interesting device for parents who are worried about flat head syndrome, but I highly dispute the recommendation that all babies should wear one for the first 6 months of life. The best way to prevent flat head syndrome IMO is to wear your baby…the only time they should be flat on their back is for sleeping and car rides. Don’t leave baby in the car seat or swing for long periods either.

    January 19, 2014 at 8:19 am
  • Reply Valerie Guerrero

    i never knew about flat head syndrome

    January 19, 2014 at 12:40 am
  • Reply Linda Treadwell

    This flathead syndrome beanie is very interesting. I wish they had something like this 34 years ago.

    January 19, 2014 at 12:14 am
  • Reply Marcia Lee

    Hard to figure out the connection between flat head syndrome & wearing a beanie. But I’m glad that Dr. Scott saw that something needed to be done and came up with an idea.

    January 18, 2014 at 11:29 pm
  • Reply Tresha Mcfadden

    Wow thanks for this information love that hat on the baby how cute very interesting thanks.

    January 18, 2014 at 8:08 pm
  • Reply ashley busse

    This is amazing! My son has flat head syndrome, but we decided against the medically altered helmet. This product would be very beneficial for us!

    January 18, 2014 at 5:22 pm
  • Reply Deborah D

    This would be great for premature babies who have to spend time in the hospital. I hope this can help babies.

    January 18, 2014 at 12:52 pm
  • Reply Vsimmons

    Very interesting!

    January 18, 2014 at 12:05 pm
  • Reply Kendra C.

    This is a great product! Both my kids had flat spots, but they naturally rounded out. This would be a great new baby present for a mom that tends to over-worry (which would have been me!!)

    January 18, 2014 at 11:33 am
  • Reply gigi borden

    this is really cool! i never knew babies could get flat head, never happened to mine!

    January 18, 2014 at 9:17 am
  • Reply Susan

    Brilliant! Wish these had been available when my little guy was a baby.

    January 18, 2014 at 8:55 am
  • Reply Janet W.

    Luckily my daughters and grandsons never had a problem with this, but I’m glad there is something that can help if needed!

    January 18, 2014 at 7:22 am
  • Reply Sheri L Street

    didn’t know they made such a thing its a good idea

    January 18, 2014 at 6:55 am
  • Reply Shannon

    This hat is cute, I am glad this hat is available at Target now to prevent flat heads.

    January 18, 2014 at 6:45 am
  • Reply Erin K.

    Neither of my babies had this problem but I am glad there is something out there for others. The hat is really cute too!

    January 18, 2014 at 6:42 am
  • Reply Jenifer Moore

    Never had the problem myself but I know it’s out there and thanks for making more people aware of it with your post and this product. Thank You

    January 18, 2014 at 4:53 am
  • Reply Tiffany Dover

    This is so cool! I never worried about this issue as it usually works itself out on it’s own but how cool for something like this to be available for over worried moms!

    January 18, 2014 at 2:30 am
  • Reply Hillary H

    This is pretty cool. I have a 20 month old and never had that problem when she was an infant. I was really big on baby wearing though. And when my daughter was in her crib, she naturally turned her head to one side or the other.

    January 18, 2014 at 12:37 am
  • Reply Melissa Marinho

    I red about this syndrome while pregnant with my daughter who is now 4 1/2 months old, and got really worried! I change the way she sleeps every night, and switch the mattress as well. This product is great for moms like me who worry, and is also great that is it available at a big chain. I’ll be looking into the Pink Flowers design 🙂

    January 17, 2014 at 9:49 pm
  • Reply Jennifer Hiles

    That’s such a shame that this is 100% preventable and still there is a problem. I think it’s wonderful that they will be selling these at Target!

    January 17, 2014 at 3:54 pm
  • Reply Pam Sohan

    I’ve never heard of this. None of my kids had this problem and I don’t know anyone who has. But it’s good that there is a readily available solution.

    January 17, 2014 at 3:42 pm
  • Reply Ashley F

    We didn’t have this problem with our girl as she slept mostly on her tummy on us or in her rock n play which conformed to her head. This hat would be very useful for babies that are in cribs or bassinets for sleeping! I have had friends and family who have had babies who had to wear bands/helmets for months and if something like this could prevent the stress of dealing with reshaping baby’s head, that would be wonderful~

    January 17, 2014 at 3:04 pm
  • Reply Brittany Thomas

    I’ve never had any issues with my kids but I can see how this would be useful!

    January 17, 2014 at 2:04 pm
  • Reply Judith Martinez

    That is interesting! I never had any issues with this. Maybe because I held my babies so much.

    January 17, 2014 at 12:52 pm
  • Reply Jo-Ann Brightman

    This sounds like a great product. I was not aware how widespread this condition had become. I guess that the one good side of my sons being so colicky was that they weren’t lying on their backs for a long period of time.

    January 17, 2014 at 12:44 pm
  • Reply Elizabeth Copeland

    Interesting product – sounds good for those children that are more prone to it or are showing early signs of it. Another way is to carry your baby in a baby carrier versus using infant seats, strollers, bouncy seats and swings all time.

    January 17, 2014 at 12:02 pm
  • Reply Rachael Morgan

    I have never seen a product like this! Incredible! I’ll have to look into this for baby 2 on the way =)

    January 17, 2014 at 11:47 am
  • Reply zabdi

    wow! I didn’t know this could happen!!! Im definitely going to get one for baby #3 due in may.
    Bc ist better prebend. Thanks for this post!!! 🙂

    January 17, 2014 at 10:14 am
  • Reply Diana Scholz

    This is great, and adorable too!

    January 17, 2014 at 9:39 am
  • Reply Gale McCarron

    Very interesting. I never thought about the developing neck muscles that could be affected. I’m all for aiding a baby’s development. Hope it lives up to what it says.

    January 17, 2014 at 9:33 am
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