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The Business of Beauty: Making Your Salon Stand Out

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The Business of Beauty: Making Your Salon Stand Out

If you’re looking for ways to boost clientele numbers at your hair salon, you’re probably already searching for ideas to improve your business and attract more customers.

But even if you’re currently a successful hairdresser at your own location, it’s important to keep your shop current by staying in touch with the latest trends in the world of beauty.

While having skilled stylists who are accomplished at the perfect shampoo, cut and color are critical to success, additional services, personal touches and the latest technology can also play vital roles in a thriving business.

Whether you’re seeking to grow or just maintain, here are three areas to consider in the modern salon.

Lash and Brow Services

A salon that offers eyelash extensions and microblading can become a one-stop shop for all of your clients’ beauty needs. Enrolling interested stylists in a microblading or lash extension course may have some initial costs, but the investments can help put your location on the map and draw in an entirely new group of potential customers. These services are highly sought after, but are not typical, and are a great way to set your salon apart from other local competitors.

Spa-Like Environment

While having your haircut is somewhat of a necessity of modern living, it’s possible to make the experience feel more like a luxury by simply changing the environment. Tranquil decor and personal touches may keep customers coming back just for the atmosphere alone. Install a calming water feature, offer every client a drink and add extras to your list of services, like scalp massages and hot towel facials. These upgrades will make a great first impression and set the mood for a more spa-like experience.

Appointment Technology and Social Media

People love their mobile devices, so offering tech-savvy options to book appointments is a great way to attract and keep customers. Update your website to include the option to search for available appointment times and book a service online. Be sure to have photos and bios of your staff so customers can see who’s available to fit their individual schedule. Utilize a texting service to confirm upcoming appointments, as well as send out reminders. Consider hiring a receptionist who can handle appointment schedules and develop a strong social media presence on major platforms. You can also use these sites to run exclusive specials and promotions to boost interest. 

It doesn’t take much to stand out as a style and beauty destination. A few basic upgrades can help keep your salon at the top of the list for current and potential clients.

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