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Southeastern Grocers, parent company of Winn-Dixie is Fueling The Future with SEG Sports

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Disclosures: This is a sponsored post on behalf of Southeastern Grocers & SEG Sports . However, All opinions are 100% mine.

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As parents we’re always looking for ways to get our kids active and healthy, most of us do it by getting them involved in team sports. However, many times getting them involved can be hard.  Only one in three children are physically active every day, and 8 out of 10 customers recently told Southeastern Grocers they would like their children to be more active. So  Southeastern Grocers proudly invested  in 10 collegiate, professional and semi-professional teams throughout the Southeast in a long-term commitment to fuel, coach and inspire physical activity and healthy lifestyles throughout the Southeast with the new SEG Sports initiative.

Southeastern Grocers is extending their commitment to three new partnerships, including Alabama Crimson Tide, Clemson and Jacksonville Armada’s new Community Programs. Through SEG Sports, Southeastern Grocers will support youth camps and clinics in the communities its stores serve through its professional, semi-professional and college sports partnerships with the Clemson University Tigers, Florida State University Seminoles, Greenville Drive, Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola Blue Wahoos, University of Alabama Crimson Tide, University of Florida Gators and University of South Carolina Gamecocks

The Southeast is home to some of the world’s most premier and established athletes, and Southeastern Grocers has a rich history of nearly 30 years of partnering with iconic athletic programs, winning more than 100 national championships and southern league titles with presence on the world stage.

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Ian McLeod, President and CEO of Southeastern Grocers said, “We are passionate about helping our customers and their families be more active and aspire for greatness too, and today we are delighted to extend our commitment to three new partnerships, including Alabama Crimson Tide, Clemson and Jacksonville Armada’s new Community Programs.”

“Nearly 90 percent of our customers believe sporting activities are a key part of their child’s personal development, so we have created an opportunity to give our customers and their families the experience of premier athletic events and to inspire active families and future athletes throughout the Southeast,” continued Ian McLeod. He wants to invest in promoting physical activity and healthy lifestyle through all kinds of sports including team and individual sports.

To help athletes of all ages and abilities aspire for greatness, Southeastern Grocers has developed SEG Sports with a pledge to:

  • Fuel young athletes and their families with fresh, nutritious foods designed to fuel activity every step of the way, because 95 percent of customers believe eating the right food is an important part of children staying active!
  • Coach the 8 out of 10 customers who want their children to be more active with tips to help feed their competitive fires.
  • Inspire the next active generation through partnerships with some of the leading athletes and teams in the Southeast.

Customers can find tools to fuel for greatness at their local BI-LO, Harveys and Winn-Dixie stores, including the freshest local produce that’s a delicious pre- and post-game snacks, along with coaching tips straight from top athletes, coaches and trainers to encourage customers and their families to get in the game.

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Through SEG Sports, Southeastern Grocers will support youth camps and clinics in the communities its stores serve through its professional, semi-professional and college sports partnerships with the Clemson University Tigers, Florida State University Seminoles, Greenville Drive, Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola Blue Wahoos, University of Alabama Crimson Tide, University of Florida Gators and University of South Carolina Gamecocks. The grocer plans to send young aspiring athletes throughout the Southeast to upcoming games to cheer on their sports heroes from the stands.

This is a wonderful initiative that will be fantastic for the Southeastern communities! Head over to  www.winndixie.com/segsports to  find out more information on this fantastic program!

Most important stay social with Winn-Dixie on Twitter, Facebook and Instagram!

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